The Massachusetts Lottery has extended its retail management deal with Scientific Games for a further three years.
Under the renewed agreement, Scientific Games will provide a new lottery retail management system to the Lottery, to connect its network of over 7,500 retailers.
Scientific Games provides similar advanced retail management technology to the lotteries in Arizona, Kansas and Maryland.
The deal will also include the Scientific Games gemSuite range of products such as the gemIntelligence retail agent relationship management application, the gemRetailer retail agent portal and gemEnterprise paperless licensing module.
“The Lottery’s investment in this new technology is part of our ongoing modernization, and it further demonstrates our commitment to our expansive network of retailers,” Massachusetts Lottery executive director Michael Sweeney said.
Pat McHugh, group chief executive of SG Lottery, added: “Our recent collaboration with the Arizona Lottery, Kansas Lottery and Maryland Lottery on their retail management systems allows us to bring hands-on expertise to the Massachusetts Lottery in key areas like sales force management and retail agent licensing, as well as instant ticket order management.
“This technology is the lottery industry’s only agile platform, and it has proven its ability to adapt to each lottery’s unique requirements and evolve over time as business needs change.”
The deal will run for three years with the Lottery having the option to extend by two additional years.
The agreement comes after Scientific Games this week also signed a four-year extension to its partnership with the Ohio Lottery, which will see it manage all elements of the operator’s instant scratch off games business.