AdsWizz is enabling ad insertion via Mediastream Audio Streaming, that includes the ability to offer new and innovative audio ad formats.
San Mateo, CA and Santiago, Chile: Mediastream, an Latin American company in streaming technologies and services, and AdsWizz, the end-to-end technology platform that is powering the digital audio advertising ecosystem, have partnered to offer streaming radio and podcast publishers a comprehensive solution to better monetize their content.
The growth of the Internet and mobile devices has changed the way the world consumes content, with people having a universe of information within a couple of clicks or screen touches. Digital audio is concurrently experiencing huge growth, with streaming radio growing 61% compared to FM radio. Monetizing digital audio presents a tremendous opportunity in the Latin America market.
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Adswizz has selected Mediastream as a premier partner in Latin America, which will allow streaming radio publishers to better monetize their content with programmatic advertising. AdsWizz is enabling ad insertion via Mediastream Audio Streaming, that includes the ability to offer new and innovative audio ad formats.
With this solution, digital radio stations can scale and grow their businesses more quickly. It will allow publishers to monetize their inventory and advertisers to more easily and efficiently run audio campaigns, targeting specific profiles with new advertising ad formats that are designed to meet unique client campaign objectives.
In addition, digital radio publishers in Latin America will now be able to opt for ad insertion and/or ad replacement, a format that allows radio stations to replace or extend their traditional advertising with 100% digital advertising.
With AdsWizz, ads are integrated seamlessly into the listening experience. Each one is carefully encoded before being inserted into the audio sequence, thus ensuring that aspects such as volume and bit rate adapt well to the current broadcast. The result is an advertising experience that is more intuitive and friendly.
“We understand that digital radio stations are not only looking to monetize their inventory, but they also want to offer a unique experience to their listeners. With this in mind, our partnership with AdsWizz is critical to the growth of the market, since we offer advertisers an integral solution that goes beyond the purchase of advertising or the insertion of campaigns. We carefully match audio ads with the appropriate listener profile, optimizing the way audiences are carefully managed,” says Manuela Chicharro, Commercial Director of Mediastream. “Now that we have joined forces with AdsWizz, digital radio stations have a new strategic ally in monetizing streaming audio.”
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“We are thrilled to be working with Mediastream in Latin America to take the digital audio market to the next level,” said Tom Yeung, VP of North America Supply for AdsWizz. “Our technology will enable Mediastream to enable audio publishers to grow faster and create better ad experiences for their listener, while at the same time helping ad buyers reach their campaign objectives more effectively. Using our full stack is a win-win for the entire market.”
The Mediastream Platform allows online radio stations to connect with advertisers, offering a choice of formats that focus on increasing brand awareness, increasing conversion rates and, most importantly, offering the right ad for specific audience profiles.
Included with this are important improvements in the Mediastream audio player, which translates into an integral product with a modern interface, capable of providing a best-in-class user experience. A Chilean conglomerate that encompasses 13 radio station has been the first to benefit from these improvements, releasing a new version of their radio sites with the enhanced audio player.
Mediastream specializes in the commercialization of premium media digital audiences, and through this partnership, will be supporting radio groups in the monetization of their inventory, thus generating new revenue through the sale of programmatic audio.